The legendary family-owned Brutus fashion line has been re-invigorated by a new generation.
Originally founded in 1966 by brothers Keith and Alan Freedman, the brand has now been revived by Keith’s son Jonathan Freedman. The Brutus line began with a single sweater and became a household name selling t-shirts, shirts, knitwear and denim.
Brutus was born and bred in the east end of London; its name coming from the popular men’s aftershave ‘Brut’, which Keith and Alan both wore. The brothers added the word ‘us’ and thus emerged the name that was at the forefront of the British fashion industry for three decades.
Keen to stay as true to the original vision of the brand, Jonathan has even returned to the original manufacturer in Hong Kong to recreate the Brutus ‘Trimfit’ from 1966 and to ensure that every detail matches the original.